LOOKBOOK

meet the founder

mayur hirpara

Mayur Hirpara founded Koarra with the vision of redefining how fine jewellery is experienced in modern life. His early fascination with jewellery - rooted in design, craftsmanship, and its emotional significance across cultures which led him to pursue a Bachelor’s degree in Business in London, where he developed a global perspective on luxury, retail, and evolving consumer lifestyles. Today, Mayur remains closely involved in every stage of Koarra’s creation process, from concept to craftsmanship, blending thoughtful design with responsible material choices and a focus on comfort and versatility. Through Koarra, he seeks to build a jewellery brand that celebrates modern individuality while remaining grounded in timeless elegance.

our story

Koarra was created to redefine how fine jewellery fits into modern life. Traditionally in India, jewellery has been associated with grand occasions, milestones, and heirloom purchases. Koarra challenges this narrative by designing jewellery intended for everyday wear - pieces that move effortlessly with contemporary lifestyles and personal style.

Built around lab-grown diamonds, vermeil, and solid gold craftsmanship, Koarra focuses on creating jewellery that balances luxury, accessibility, and longevity. Each design is thoughtfully crafted to feel timeless, versatile, and comfortable, allowing wearers to gradually build a personal jewellery wardrobe that evolves with them.

Positioned at the intersection of traditional fine jewellery and modern fashion jewellery, Koarra introduces lightweight, refined pieces created to be worn naturally, rather than reserved for special occasions.

explore our collection

our philosophy

Koarra represents a modern approach to jewellery where elegance remains understated, styling remains versatile, and design remains intentional. The brand believes jewellery should enhance everyday life rather than be reserved for rare occasions, allowing each piece to transition effortlessly across moments, moods, and personal style journeys.

At its core, Koarra celebrates everyday luxury and self-expression through jewellery that is timeless, versatile, and thoughtfully designed. Created for modern, independent women who value refinement over excess, Koarra pieces are crafted to feel personal, wearable, and enduring. Each design is made to become part of daily rituals - jewellery that is styled naturally, worn comfortably, and treasured over time.

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our vision & mission

Koarra seeks to redefine modern fine jewellery by making thoughtfully crafted, timeless designs an effortless part of everyday living. Through refined craftsmanship, responsible materials, and intentional design, the brand creates jewellery that balances luxury with comfort and versatility. Koarra’s mission is to offer pieces that feel both elevated and wearable - jewellery designed to be styled repeatedly, cherished deeply, and seamlessly integrated into modern lifestyles.

from the atelier

founder's note

" For me, Koarra is the vision I’ve carried for years - a redefinition of how fine jewellery belongs in modern life. I wanted to create pieces that feel timeless yet effortless, designed to move with you rather than wait for occasions. Every Koarra design is crafted to evoke quiet confidence and personal expression, jewellery that feels natural, intentional, and enduring. Rooted in thoughtful craftsmanship and contemporary design, Koarra is not about tradition alone - it is about wearing fine jewellery your way, every day. "

- Mayur Hirpara, founder

KOARRA IS JEWELLERY DESIGNED TO LIVE WITH YOU - QUIETLY ELEGANT, INTENTIONALLY CRAFTED AND ENDLESSLY WEARABLE.

explore our signature collection

JOURNAL

Stories on modern jewellery, styling, and everyday moments.

How to Build an Everyday Jewellery Wardrobe

Fine jewellery doesn’t need to be saved for occasions. A well-chosen set of everyday pieces can become part of your daily uniform, worn effortlessly from morning meetings to late dinners, year after year.